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Growth & Brand Strategy Consulting

Opportunity uncovered.Growthunlocked.

We help established service businesses sharpen their positioning, improve lead quality and give sales teams a pipeline worth pursuing - without the cost of building a full in-house marketing team.

Book Your Free 30-Minute Consultation

What changes when you work with us

Good opportunities stop slipping away

Faster follow-up. Cleaner handoffs. Strong prospects no longer lost to slow, leaky processes.

Your value starts landing

The right buyers understand why you’re worth choosing - not just what you charge.

Untapped growth gets put to work

Good initiatives stop getting buried under the day-to-day. We find the activity with real potential, sharpen it and help your team get moving.

Sound familiar?

You're not short of activity. You're short of the right results.

Your business is established. Your team is capable. And leads are coming in. But too much potential is being lost between initial interest and signed business.

Good prospects are waiting too long for a response. Leads disappear between marketing and sales. Valuable opportunities sit untouched in your CRM. Strong offers fail to land because the message doesn’t connect.

More often than not, the problem isn’t a lack of leads. The real issue is usually hiding in your positioning, processes, systems, or handoffs - and until you find it, more activity simply creates more waste.

We help you find what’s getting in the way - and fix what matters first.

How we work

One priority. 90 days. Measurable progress.

01

Get in touch

Start with a free 30-minute conversation about where you are, what you want to change and where the biggest opportunity might lie.

If we think we can help, we’ll explain how.

02

Get a plan

Together, we build a focused 90-day plan around the priority that matters most, and action it alongside your team.

Depending on the challenge, that could mean sharper positioning, a new campaign, improved automation or a clearer route from enquiry to customer.

03

Grow

We measure what changed, learn from what worked and use the evidence to decide what happens next.

The aim is to build practical assets, processes and capability that keep working inside your organisation long after the sprint ends.

Every business is different. We work with you to identify the right problem to solve first, then tackle it together.

Book Your Free 30-Minute Consultation
What #FurtherBeyond looks like

30% more outreach responses - and positive conversations already happening.

“Our outreach response rate has increased by about 30%, with several positive conversations already coming from it - including meetings to discuss next year and opportunities for future shows.

We’ve also updated our RFP content and had really positive feedback that it looks compelling and informative. Overall, it’s been a really positive experience.”

Callum O’NeillManaging Director, ONCO Exhibitions
Why Plus Ultra?

Senior thinking. No agency layers.

We’re Michelle and David, a two-person consultancy built around a simple belief:

Ambition shouldn’t be limited by the size of your team or the resources at your disposal.

We work alongside your commercial, marketing and operations teams - not around or instead of them.

Michelle and David Lane, founders of Plus Ultra Marketing

How we show up

01

Focus

We don’t try to fix everything at once. We help you identify the priority capable of making the greatest difference.

02

Clarity

No hiding behind marketing jargon. We explain our thinking plainly so everyone understands what we’re doing and why.

03

Practicality

Strategy has to survive contact with the real world. We build things your team can actually use.

04

Accountability

We agree what progress looks like, measure what changes and stay accountable for turning thinking into action.

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Experience across

Big organisations. Growing businesses. Start-ups.

Between us, we bring 30 years of combined senior marketing experience across exhibitions and events, financial services, not-for-profit, hospitality, SaaS and more.

We understand the advantages of corporate marketing - and the realities of delivering when time, people and budget aren’t unlimited.

  • Exhibitions & Events
  • Financial Services
  • Not-for-Profit
  • Hospitality
  • SaaS
  • Higher Education
Let's talk

Where’s your business leaving money on the table?

Book a focused 30-minute call to explore where growth is being lost and what could make the biggest difference.

No pitch. No pressure. If we can help, we’ll explain how. If we can’t, we’ll tell you.

Book your call

Choose a time that works for you